What People Say:
"Robert is exceptional. He's genuinely interested in your business and takes the time to learn what you do, who your customers are, and what your goals are. He tackles complex material with ease. He is a strategic partner who helps accelerate your business through top-notch communications strategies and content. He's also incredibly dedicated and responsive--willing to go the extra mile when needed. I can't recommend him enough."
Dorit Baxter
Former Senior Vice President of Marketing
Inteliquet
Former Senior Vice President of Marketing
Inteliquet
"I was initially impressed by Robert's knowledge of the radiology/healthcare space, and his proactive approach to social media in that arena. In addition, I enjoyed working with Robert, particularly for his customer-focused and positive attitude. He was always asking 'what can I do to be more effective for you' and was consistently focused on showing value."
Stacey Kovalsky
Former Manager, Corporate Communications
MEDNAX Radiology
Former Manager, Corporate Communications
MEDNAX Radiology
"Robert proved to be a valuable team member upon his arrival at Radisphere. Robert's approach to learn and lead was well accepted within our team. There had been numerous people in the role prior to Robert but only he brought the progress and direction long needed. I would welcome the opportunity to work with him again and without hesitation recommend him for any team where his skills are needed."
Kenneth Fazzino
Former Vice President of Account Management
Radisphere
Former Vice President of Account Management
Radisphere
About Robert Minicucci
With more than 20 years of PR, social media, and corporate communications experience, Robert creates human stories behind brands that deliver authenticity and results.
He has created programs for health and medical device companies, radiology groups, and other healthcare organizations -- both start-ups and public companies. He contributed to The Boston Globe and has ghostwritten many articles for pharma and healthcare publications. He also produced a range of award-winning marketing and sales support materials including customer newsletters, annual reports, advertorials, case studies, product brochures, direct mail, and advertising.
Robert was the Director of Corporate Communications and External Relations for Radisphere National Radiology Group. Along with working on external communications strategies and plans, he collaborated with hospital clients to develop local communications programs that included launching Radisphere’s services, securing testimonials, and managing crises. He also was the day-to-day contact for media inquiries and managed the company’s social media channels as well as its ongoing press announcement pipeline.
As the Corporate Communications Manager at ZOLL Medical Corporation (NASDAQ: ZOLL), Robert built the public relations function for the medical device company. He increased ZOLL's awareness and editorial mentions, which more than doubled during his three-year tenure. He also developed award-winning annual reports and advertisements as well as corporate newsletters, videos, white papers, case studies, and product brochures. One report won recognition from the League of American Communications Professionals, which cited its excellent overall creativity, and clear messaging and narrative.
Earlier in his career, Robert developed programs for companies such as Avid Technology, Hewlett Packard Medical Products Group, and IBM. Robert began his career with Ogilvy Adams & Rinehart in Washington, D.C., where clients included Burger King Corporation, Nestlé Foods, and Nissan Motor Corporation.
Click here to learn more.
With more than 20 years of PR, social media, and corporate communications experience, Robert creates human stories behind brands that deliver authenticity and results.
He has created programs for health and medical device companies, radiology groups, and other healthcare organizations -- both start-ups and public companies. He contributed to The Boston Globe and has ghostwritten many articles for pharma and healthcare publications. He also produced a range of award-winning marketing and sales support materials including customer newsletters, annual reports, advertorials, case studies, product brochures, direct mail, and advertising.
Robert was the Director of Corporate Communications and External Relations for Radisphere National Radiology Group. Along with working on external communications strategies and plans, he collaborated with hospital clients to develop local communications programs that included launching Radisphere’s services, securing testimonials, and managing crises. He also was the day-to-day contact for media inquiries and managed the company’s social media channels as well as its ongoing press announcement pipeline.
As the Corporate Communications Manager at ZOLL Medical Corporation (NASDAQ: ZOLL), Robert built the public relations function for the medical device company. He increased ZOLL's awareness and editorial mentions, which more than doubled during his three-year tenure. He also developed award-winning annual reports and advertisements as well as corporate newsletters, videos, white papers, case studies, and product brochures. One report won recognition from the League of American Communications Professionals, which cited its excellent overall creativity, and clear messaging and narrative.
Earlier in his career, Robert developed programs for companies such as Avid Technology, Hewlett Packard Medical Products Group, and IBM. Robert began his career with Ogilvy Adams & Rinehart in Washington, D.C., where clients included Burger King Corporation, Nestlé Foods, and Nissan Motor Corporation.
Click here to learn more.